URL UTM tracking is a really very important factor which helps us in tracking traffic on our website. UTM stands for “Urchin Tracking Module”. UTM is a simple code used to manage incoming and interlinking traffic sources and locations for specific mediums and campaigns. This helps you in maintaining record of sources which are giving traffic to your content or website.
There are several tools available for creating UTM URLs, the best tool is google’s own tool which is Google Analytics URL Builder. This is a completely free tool which doesn’t require any sort of login or registration. You can use this free tool as many times as you want to. There are not restrictions on use of this online tool.
What you can do with Google Analytics URL Builder Tool ?
This tool makes tracking of your marketing campaigns way easy for you without involvement of even a penny. This tools lets you tag your URLs with custom variables, which helps you to measure you that how much traffic you got from which channel of marketing. This also lets you analyze that which channel is giving you maximum traffic and which ain’t.
How to Use Google Analytics URL Builder Tool ?
We made this very simple for you. Below are the steps which you need to follow to use Google Analytics URL Builder tool effectively to use it in right way.
Step 1 : Open the tool by clicking here or on the link mentioned above with name of tool.
Step 2 : Enter your Landing Page/URL in Website URL Field. This URL will be the URL where you want to take your visitor. (See Below Screenshot for Reference).
Step 3 : Now in Next field, you need to enter the Campaign Source. This measures that from which source you are getting traffic. (See below screenshot for reference).
Step 4 (Not Mandatory) : From this row onwards, these fields are not mandatory. but, if you use them, you’ll be having better tracking information about your campaigns. This field is of Campaign Medium, it is used for tracking the medium of traffic, like, banner, cpc, display ad, specific anchor text, etc. (See below screenshot for reference).
Step 5 (Not Mandatory) : Campaign Name is used to measure that from which particular campaign you are getting traffic from. (See below screenshot for reference).
Step 6 (Not Mandatory) : In your UTM URL, Campaign Term is used to identify traffic from different keywords in a single campaign. In this case where we have taken example of AdWords Display ads, we can also put placements here, if we want to track traffic from different websites like TOI, then I can put TOI as traffic term in AdCopy which is targeting ads on TOI’s website.
Step 7 (Not Mandatory) : Campaign Content, this is used to drive information about from which anchor text or if you place two links in same content, then you can track different data by using this method. (See below for reference).
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